#WORDMARK LOGO UPDATE#

That is why it is crucial to find typography that works well for you and represents your brand very well. The whole identity of your brand will be created by the style and color of your fonts. The main feature of the logotype design is its typography. You won't find symbols, graphic patterns, or emblems in a logotype. The definition of the logotype is straightforward as they are made up of the company's name. The wordmark logos are a powerful type of logo design.

#WORDMARK LOGO UPDATE#

You may need to update the font to keep up with new trends.

It only works well with short brand names.

Once you reach the point where the symbol of your logo is recognizable enough that you don't need the wordmark, you can follow Starbucks’ example and remove it.

However, you'll also need to use a wordmark associated with the symbol until your broad audience becomes familiar with your brand and what you offer. If you're starting out, you can still use this type of logo. However, it still needs to include distinctive symbols that you can use as visual representations of your brand.Īs mentioned earlier, popular brands such as Starbucks have changed their logo from an emblem to a symbol once they were established on the market.

If you want your audience to associate your brand with this type of logo design, the logo design does not have to be a literal representation of your business identity.

Not the best option if you do not have a strong brand recognition.

Scalable (especially if you opt for a vector logo design).

Some examples of brandmark logos are Apple, Twitter, Nike, Target, and McDonald’s. Pictorial MarksĪ logo reduced to its symbolistic meaning is called a pictorial mark or a brandmark. Once some brands become popular enough that people recognize them even with an image or symbol, they remove the brand’s name from their logo.Ī perfect example is Starbucks who, in 2011, decided to maintain the core elements of their brand but removed all the text from their logo, turning it into a symbol logo. Their new logo resembles a handwritten signature.Īnother reason why some brands decide to update their logos is an increase in popularity. KIA, for instance, used to have an emblem logo, but they decided to update it to a Wordmark logo this year. Lately, some companies have decided to modernize the traditional emblem look with entirely new or updated logo designs that are more appropriate for the 21st century. Some automobile companies like Ford and BMW use emblem logos. Some popular brands choose this type of logos as well, such as Starbucks or MasterCard.Įmblem logos are very popular with the auto industry too.

Think of the Harvard logo, the Yale logo, NASA, or the NFL.

Hard to read when placed on a billboardĪs these logos have more of a traditional feel, this type of logo is often used by organizations, universities, government agencies, etc.

It may not look so good when resized to a smaller resolution.

Emblems What's an Emblem logo?Īn emblem is a logo that features text, a symbol, or imagery inside a geometric shape. Let's take a closer look at each category.

While each logo is different in its own way, there are seven main categories: Even though all logos, no matter the type, are a combination of images and strong typography, each type of logo has its own flavor and uniqueness.